Family Fun Walk
Jollibee Iligan launches its first Family Fun walk last September 14, 2013 with a theme; “LAKAD NG PAMILY, LIBRO KO ANG BEEDA”, that highlights Iligan city fiesta month celebration. Iligan hikers and supporters came out in force as they joined JOLLIBEE’s first ever FAMILY FUN WALK 4K race. It has a totaled of 831 participants composed of Families, individuals, companies and schools. Registration includes singlet, snacks and nature spring mineral water. Except for school participants singlet is not included. The registration starts at 5:00am at Jollibee Tubod followed by a morning exercise at the parking area. The Gun starts at exactly 5:30am. The 4Km course goes along Jollibee Aguinaldo, Jollibee Gaisano and Jollibee Tibanga and ended at the city public plaza where Jollibee and friends waited for the participants. There were also winners for the first 3 family and individuals who finished the race. Awards given to family are trophy, gift packs and gift certificates from Jollibee. For individual winners are medal, gift packs and gift certificate.
The main purpose of this event is to gather donations for Jollibee’s Mobile Library Program which provides facilities and share library services among selected elementary public schools in Iligan and to strengthen Family values through good citizenship and patriotism among iliganon families. The Jollibee Iligan Mobile Library program is a Corporate Social Responsibility (CSR) of Jollibee Iligan whose main goal is to reach out to Iliganon kids in public schools in developing their love for reading and improve their learning and growth. Thus, this program is called “READ, LEARN and SHARE”. The program was launched last 2011 in a partnership with Department of Education. In its launching year, it has accommodated a total of six schools all over Iligan. In 2012, two schools were added which made to a total of 8 schools. Today, the program continues to grow as it was able to add up 2 more schools for the year making it a total of 9 schools visited namely Victor Guevarra Memorial School, Francisco Laya Memorial School,Bagong Silang Elementary School, Del Carmen Intergrated Memorial School, Tipanoy Elemntary School, Doña Josefa Memorial School, Villaverde Elementary School, Acmac Elementary School and Luinab Elementary School.
The Family fun walk 2013 was conceptualized with this year’s 35th anniversary celebration of Jollibee focusing on family values that promotes good citizenship where one shows concern to improve access to good reading materials for the students in the public school system.
Family fun walk is not just about fun walking together with friends and family but it’s the act of giving donation and contribution for others especially for young students who are very much willing to learn.