Busog Lusog Talino School Feeding Program

For a developing country like the Philippines, ensuring the quality of human capital is a key to its growth. Given the importance of education in shaping the country’s future, the Jollibee Foods Corporation (JFC) through Jollibee Group Foundation in partnership with Alrose Group of Companies embarked on the Busog, Lusog, Talino (BLT) School Feeding Program. BLT brings together schools, parents, local government units (LGUs), donors, civil society, JFC and AGC employee volunteers to address hunger among pupils, helping them to stay in school and learn better.

Since its inception in 2007, the “Busog, Lusog, Talino” (BLT) School Feeding Program has endeavored to work with communities towards addressing hunger among Grades 1 and 2 public school pupils to help them stay in school and learn better. In 2012, Alrose Group of Companies became the Local Implementing Partner (LIP) of the said program which have a 5 schools recipient in year 2012 and 7 schools recipient in year 2013-2014. The following are the schools beneficiary of the BLT program.

  • Doña Josefa Celdran Memorial School (Bacayo Mercy, Iligan City)
  • Victor Guevarra Memorial School (Carbide Village, Iligan City)
  • Bagong Silang Elementary School (Bagong Silang, Iligan City)
  • Villaverde Elementary School (Villaverde, Iligan City)
  • Francisco Laya Memorial School (Pindugangan Tipanoy, Iligan City)
  • Luinab Elementary School (Luinab Bahayan, Iligan City)
  • Acmac Elementary School (Acmac, Iligan City)

The program is composed of four (4) key components, namely:

  • Daily lunch: In each school, the 40 most undernourished pupils in Grades 1 and 2 are selected and provided with lunch for 136 days, from July to March.
  • Parent involvement: Parents of BLT pupils take the lead in food preparation and budgeting so that they can learn and apply these learnings at home.
  • Stakeholder engagement: The BLT program is designed to involve different members in the community. In each site, JF implements the program with a Local Implementing Partner (LIP) that operates like a franchisee in the area. The LIP works with principals, teachers, PTA members, local government health and nutrition workers, and other volunteers to make sure that BLT will work.
  • Employee Volunteering: Monitoring is done with the participation of JFC store volunteers. This is where the presence of the Foundation is felt as JFC employees serve as its ambassadors.


In 2 years of BLT in Iligan, one of its goals is to achieve a 90% normal BMI status in every 136 days feeding cycle in each year from July 2012 – Feb. 2013 and July 2013 – Feb. 2014. The following are the results of our 2013-2014 feeding days cycle.

  • Achieve more than 90% normal BMI status in the end of 136 days feeding cycle
  • 90% attendance rate of all BLT pupils
  • BLT pupils became active in class and perform well.
  • Parents learning and involvement