Our Story

Five decades of quality, built one counter at a time.

From a backyard poultry farm in the early 1970s to a five-brand franchise network across Northern Mindanao — this is how Alrose Group came to be.

Timeline

How the group grew.

Early 1970s

A backyard poultry & piggery operation

Aldrico Mañus — then First Vice President of Insular Bank of Asia and America — began a small poultry and piggery operation. After retiring from banking, he diversified further into table-egg production, financial services and printing.

Following years

Agri-business and finance become the core

Agri-business was led by Alrose Farms. Financial services followed through Alrose Financial (Pagadian & Molave), Golden Financials (Cagayan de Oro, Cebu, Iligan) and Evergreen Lending (Cebu, Valencia, Butuan and Surigao).

1999

Entering quick-service restaurants

The family ventured into QSR, opening the first Jollibee and Greenwich stores on Aguinaldo Street, Iligan City — the seed of what would become Alrose Group.

Today

26 stores and counting

The group now operates Jollibee, Greenwich, Chowking, Red Ribbon and Mang Inasal branches across Iligan City, Lanao del Norte and Cagayan de Oro — including recent openings in Tubod.

Philosophy

Responsibility and mutual respect, at every level.

Alrose Group's management philosophy is built on responsibility and mutual respect. People choose to work here because we've built an environment that encourages creativity and achievement. Our strategy centers on offering a level of client focus superior to our competitors — which means attracting highly motivated individuals who share our commitment to teamwork, responsibility and discipline.

Culture

Uniqueness & bias for action

We build a culture that rewards initiative as much as consistency.

Standard

Quality never takes second place

Cost or schedule never outrank the standard our customers expect.

Growth

Sustainable, region-first expansion

Every new store is measured against FSC excellence before it opens.

Jollibee Kauswagan Diversion Road Team

In Numbers

The group today.

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Active stores
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Franchise brands
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Cities / provinces
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Year QSR began

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