The House

Five brands. One standard of service.

Every Alrose-operated store — no matter the brand on the sign — runs on the same commitment to speed, cleanliness, and warmth at the counter.

Quick Service · Filipino Favorite

The brand that started it all for Alrose Group — famous for Chickenjoy and a menu built around Filipino comfort food.

Flagship since 1999

Pizza & Pasta

Opened alongside Jollibee as the group's second brand, serving pizza and pasta with a distinctly Filipino twist.

Flagship since 1999

Bakeshop & Cakes

The go-to bakeshop for celebration cakes and merienda favorites across every Alrose community.

Part of the house

Asian Comfort Food

Bringing Chinese-Filipino comfort classics — from lauriat to noodles — to the group's growing store network.

Part of the house

Grilled & Home-Style

Home-style grilled Filipino dishes and unlimited rice — including the newest branches opened in Tubod.

Newest additions

Footprint

Where you'll find us.

26 stores and counting across Iligan City, Lanao del Norte, and Cagayan de Oro — with new branches opening regularly.

Total stores

Brands operated

Cities & provinces

Some branches, always open